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Writer's pictureDCG Marketing Team

Jacksonville's Thrilling Transformation: The $200 Million Morocco Shrine Center Redevelopment.



In a groundbreaking announcement, Jacksonville is set to witness a remarkable transformation with the redevelopment of the iconic Morocco Shrine Center. The visionary project, spearheaded by the Klotz Group of Companies, has received government approval and is poised to breathe new life into the heart of the city. With a price tag exceeding $200 million, this ambitious endeavor is set to reshape the landscape of Jacksonville's St. Johns Bluff Road South area, adjacent to the University of North Florida and the St. Johns Town Center. This article delves into the exciting details of the redevelopment plan, which promises to revitalize the area into the vibrant and aptly named "Village at Town Center."


The 37-acre Morocco Shrine Center, long-standing as a symbol of Jacksonville's heritage and community spirit, will undergo a remarkable metamorphosis under the visionary guidance of the Klotz Group of Companies. The centerpiece of this transformation is the redevelopment of the 100,000-square-foot main temple building, which will be transformed into modern and stylish apartments, combining history with contemporary living.


The Village at Town Center is set to become a dynamic hub of activity, designed to cater to the diverse needs and aspirations of the community. The revitalized space will feature student housing, creating an environment that fosters learning and growth. Additionally, the area will host commercial and office spaces, providing a platform for businesses to flourish and thrive. Outdoor enthusiasts will have their own slice of paradise with dedicated recreational spaces that capitalize on the abundant North Florida sunshine.


One of the most exciting additions to the Village at Town Center will be the inclusion of a luxurious hotel. This upscale accommodation will cater to tourists, business travelers, and anyone seeking a taste of elegance in Jacksonville. With its prime location, the hotel is poised to become a preferred destination for visitors to the city.


The Visionary Minds Behind the Project: Jeff Klotz, CEO of The Klotz Group of Companies, shared his enthusiasm for this ambitious project, stating, "The iconic Morocco Shrine Center is not just a great property in a great location, it is one that has impacted the lives of so many over the years by serving as Jacksonville’s de facto convention center." His sentiment captures the essence of this endeavor, which goes beyond bricks and mortar to embrace the spirit of community and culture.


The partnership between the Klotz Group and KABR Group is set to finalize the acquisition of the property in November, marking the beginning of an exciting journey. Construction is slated to commence early in 2022, with the promise of delivering a revamped and vibrant Village at Town Center in the near future.


Jacksonville's Morocco Shrine Center redevelopment project is a testament to the city's commitment to progress and innovation. As the Village at Town Center takes shape, it will undoubtedly become a focal point for residents, students, entrepreneurs, and tourists alike, breathing new life into a cherished landmark. With its multi-faceted approach, blending history, culture, and modernity, this endeavor is poised to enrich the lives of all who call Jacksonville home. The $200 million transformation promises a bright and bustling future for the city, and we eagerly await its unveiling.

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